Nicci’s 5 Ways to Create Catchy Taglines & Slogans
“Just Do It…” ~Nike
“Maybe she’s born with it. Maybe it’s Maybelline.” ~ Maybelline
“Beauty for all.” ~ Fenty Beauty
“Don’t worry, we’ve got your butt covered.” ~ Spanx
“Slayin’ ‘n snatching sentences for booked ‘n busy sistapreneurs suffering from writer’s block.” ~ Werds Nicci Wrote
Taglines are a creative and unique way to reinforce your brand’s persona, identity and position. The goal is to capture your dream clients attention.
Now it’s time to differentiate between brands and slogans.
Tagline: A tagline is related to the business entity, doesn’t change and helps evolve the brand. It’s also part of your brand’s logo.
Slogan: Charismatic Copy tied to your brand’s product and used in an advertising campaign. Slogans can evolve and change over time but if the slogan is bomb it could stay in place for a long time.
Let’s use Disneyland as an example.
Disneyland’s Tagline: “The happiest place on earth.”
Disneyland’s Slogan: “Where dreams come true.”
Remember a well written slogan will stick in your mind and help your dream clients REMEMBER YOU.
Now let’s get into these 5 Werdylicious Ways to craft poppin’ taglines & slogans…
Before You Begin
1 —
Fren, what is your brand’s identity or persona?
Think about it. When your name comes to people’s minds, how would they describe you?
This is how you need to think of your brand’s tagline. It’s a brand bite. It’s a captivating charismatic group of words that summarizes your brand and what you’re serving. Sprinkle in your value proposition, business philosophy and key attributes of what your brand is offering.
Your slogan supports your brand identity and promotes a product or solution, in conjunction with an advertising campaign. So, if you’re writing one, start with your brand identity and the product brief.
2 —
Fren, make your WHO, WHAT, & WHY plain and simple
What does your brand offer?
Ask yourself the following questions:
What does my brand provide?
Who are my dream clients?
Why do my clients use my services?
Make sure you grab some paper and answer these questions.
3 —
Fren write a tagline that’s easy to remember
Use the KISSS method. Keep it short, simple, and real sweet sis. You don’t want your dream clients to have to GUESS who you are, what you do, and what you sell. They should get a sense of YOUR BRAND while reading the tagline.
4 —
I help bland do blank by blank
Fren, grab the pen and paper and get to brainstorming SPECIFIC werds that align with your brand. Describe who you help and how you can help.
For instance I help______________ do ________________ by_______________
5 —
Fren, write, write, and write!
It’s up to you to craft captivating charismatic copy that will attract your dream clients. Test them out in front of friends and family and get their feedback as well.
Don’t worry about sounding professional. Sound like you. There are over 1.5 billion websites out there, but your story is what’s going to separate this one from the rest. If you read the words back and don’t hear your own voice in your head, that’s a good sign you still have more work to do.
Be clear, be confident and don’t overthink it. The beauty of your story is that it’s going to continue to evolve and your site can evolve with it. Your goal should be to make it feel right for right now. Later will take care of itself. It always does.
