Nicci’s 7 Ways to Write Charismatic Copy like a Boss

Fren, I’m going to let y’all in on a lil secret.

Creating, crafting, and producing charismatic copy isn’t hard.

Word of unsolicited advice would be to make the copy as conversational as possible. Question. Do you know who you’re talking to? Let me just keep it 100. Knowing your audience is half the battle. For example, you’re not going to converse with your colleagues like how you spill tea with your home gurls, tribe, crew, clique etc. It’s all about being able to code-switch when necessary. You also want to be intentional about who your ideal/dream client is. If that means you have to tailor your copy to them, then so be it! If some deem it ‘ghetto’ or ‘inappropriate’ by grammatical standards, then those folks wasn’t gon buy from you anyway.

Their opinion of you, your brand, products, and services NO LONGER MATTERS.

Now let’s move on to these werdylicious ways

When it comes to marketing and whatnot features tell and benefits sell.

1 —

Introduce your blessing to your Tribe

You must mold your message around your dream client by creating a target persona highlighting the benefits you know are most important to her.

Case in point let me introduce you to Makeup maven Melody. Melody is a 30-something single anchorwoman who lives for a good ‘beat’ however she hasn’t encountered a makeup artist who has given her the ultimate pamper me pretty experience.

Now I’d like to write copy as if my beloved makeup artist niece/bomb ass deejay, Alex has hired me to reach out to makeup maven Melody and other women like her.

Kitty’s Kopy: “Sis, if you dare, take a chance and sit in Kitty’s Pamper Me Pretty Makeup Chair and join the exclusive Kitty Got me Beat clique.”

2 —

Spill the tea on the juiciest benefit

Now Alex has to make her main benefit difficult to ignore by describing the actual positive impact it can make on makeup Melody’s life. Alex has to change Melody’s perspective by planting a seed.

Kitty’s Kopy: “Kitty’s Got Me Beat clique is an exclusive pamper me pretty club that will open your makeup mind forever changing the way you look at makeup artistry, and how you understand the application process…”

3 —

It’s up to you to thoroughly explain what your dream client (nosey window shoppers) will receive

Alex has immersed her makeup seed in the colorful palettes waiting to be used, now she has to grab her brush and beat like she hasn’t beaten before. Add the razzle-dazzle. Now that Alex is holding the makeup brush she needs to paint a posh picture, which will give makeup Melody something to visualize and digest. Alex also has to remember NOT to be team too much as she whets Melody’s appetite while leaving room for their imaginations to marinate ... 

Kitty’s Kopy: “At Kitty Got me Beat enjoy the pamper me pretty process, while experiencing getting glammed up even if it’s interviewing for your first job or first date.”

4 —

Reveal receipts with proof

By this point, your dream client has given you her attention, time, and effort. But she’s not a sucker, and wasn’t born last nite you know. She’s suspicious because your makeup experience sounds just like the others. If she’s going to become a loyal client, and sold on YOU, she’s going to need proof. Is it in the pudding?

Here is Alex’s chance to come with all types of receipts, i.e. facts, stats, testimonials, awards -- anything that’ll give her brand street cred to her claims.

Kitty’s Kopy: “At Kitty got me beat boutique experience first-class treatment in an intimate, pretty posh modern space where you can sit back relax and enjoy the pretty pampered life.”

5 —

Spill the tea on what your dream client will LOSE if they don’t act

Kitty’s Kopy: “The choice is yours…you could either book a pamper-me pretty date with Kitty and leave looking like a fruit loop or not and just be another basic bland cheerio blending into the room.

6 —

Reiterate the most important blessings

Fren you just took your dream client to the point of no return, now it’s time to guide her back to the light by recapping all of your business’ benefits that captivated her reminding her WHY she needs to pull the trigger and hire YOU!

If you didn’t know, this is Kitty’s (your) last opportunity, to sum up the value your product or service will bring to the your dream client’s life. This is Kitty (your) chance to push your dream client over the threshold, so make it personal and emotional for your target audience.

Kitty’s Kopy: “Spoil yourself, sis quit booking basic brush, appointments and overindulge in the pamper me pretty experience. An experience you didn’t know you needed.”  

7 —

Bloop ~ Drop your Call to Action

Fren, if you don’t ask your dream client to take a specific action at the end of your copy -- if you don’t tell her what to do next -- you might as well have never written it in the first place. I don’t care how compelling your words have been, if there isn’t a clear next-step, your copy is almost certainly going to fail.

So keep your call-to-action simple and direct. Don’t force your reader to think.

Kitty’s Kopy: “Be my guest. Book your pamper me pretty date with your fairy makeup godmother on my website…