Nicci’s 5 Ways To Perfect an Elevator Pitch

Hey Fren,

I hope you know you really only have 1 chance to shoot your shot and make a lasting 1st impression. That’s why the THOUGHT of crafting an elevator pitch can be nerve-wracking. I get it. You know you’re bomb at what you do, those who work with you know your reputation supersedes itself, but when it comes down to connecting with those who could potentially change the trajectory of your business - you’re at a loss.

It’s like you know what you want to say but HOW the hell you’re going to say it is what’s stressing you out.

Fren, you have to stop allowing this elevator pitch to live rent-free inside ya head! If you can tell your best fren about your brand with no qualms you can talk to a potential employer, investor, or networking contact.

If you’re stumped, quit worrying cause your sentence-slayin’ fairy-werd whispering hype woman is here to help you SLAY your elevator pitch.

First let’s get into the nitty-gritty of WHAT an elevator pitch is… think of it as a BRIEF way in 60-seconds or less to introduce who you are, what you do, what you sell, and HOW you do it. An elevator pitch is a fleeting, enticing spiel one uses to pique the interest of a prospective employer, investor, or networking contact.

Now pull out your pen and paper so we can get into these 5 Werdy Ways to get ya elevator pitch poppin’

1 —

Crafting your pitch formula

For instance think of it as: I help __________________ do ___________________ by _____________________

I’ll go first: Hi I’m Nicci Lynn (Werd Whisperer) I teach booked ‘n busy bougie boss babes suffering from writer’s block how to slay ‘n snatch sentences through workshops and 1-on-1 coaching.

Fren, you have to KNOW what it is you want to say. Make your spiel airtight so NOTHING is lost in translation. I’d hate for you to shoot your shot, and a potential investor walks away confused.

$64 AT JOLIE

2 —

Know who you DREAM CLIENT is

Remember your brand isn’t for everyone, and that’s okay. How you differentiate WHO your dream client is from who they ARE NOT, is by creating a target persona. Once again you want to have a target persona to get to know.

For instance, meet my dream client Tiffany Parker. Tiffany is a 35-year-old married accountant, wife, and mother. Tiffany is highly successful with an undergrad degree from Wharton, but she wants more than to just wear a power suit with 3inch stilettos and attend boring meetings all day. Tiffany wants to feel alive and the only way she can feel that is if she’s in the kitchen, fingers sifting through flour and pursuing her passion of becoming a pastry chef. Tiffany’s been baking since her grandmother handed her a cake pan and a stick of butter when she was 5-years-old. So after consulting her husband and looking at their finances he gives her the green light to pursue her passion of becoming a full-time pastry chef. So she quits her job of 15 years as an accountant in corporate America to spend more time at home with her family and pursue her lifelong dream of whipping up sinful pastries in the kitchen.

Tiffany is excited about her new venture however she doesn’t have time to write any copy or let anyone know that her new business exists, so she seeks out The Werd Whisperer.

Fren, do you see how specific you need to get when talking about your dream client? Your turn. Now pull out some paper and a pen and get to creating your dream client.

3 —

Avoid ill-fitting, tired dry wasteful werds when writing copy

Fren, please make sure your copy is charismatic, concise, conversational, and creative. Please don’t use werds people have to Google because they don’t know what the hell they mean.

I’ve been a journalist for two decades and I can’t begin to tell you how many anchors would cut my werds to shreds at the start of my career.

$38 at jolie

4 —

Kiss: Keep it short and simple, sis

Fren, on that note you want to keep your pitch poppin’ and please don’t make it any longer than the length of your elevator ride.

5 —

Practice makes perfect

Whatever you do, Fren please read, edit and practice that pitch. Practice it at breakfast, lunch, and dinner time. Practice it in front of friends, family, the mirror etc. You want to read it aloud and make sure it sounds captivating, conversational and charismatic. If it sounds too formal you could come across as too uptight and lose your audience. You want to have your pitch perfected to the point that you know it like you know your full government name, social, and date of birth. Don’t you dare go into a pitch meeting unprepared.

Fren, here’s a quick recap on HOW to make your pitch pop!

1. Start with who you are

2. Sprinkle in what you do and how you do it

3. Include what makes you unique

4. Edit your pitch

5. Add a conversational charismatic hook to reel them in

6. Record your pitch

7. Take a deep breath, while making sure you meet your 30-second deadline without talking too fast